Integrative Explanation Corporate Financial Performance PDF 46f7f738c

[Pub.95VZH] Download :

Toward an Integrative Explanation of Corporate Financial Performance PDF




by N. Capon : Toward an Integrative Explanation of Corporate Financial Performance

ISBN : #9401062625 | Date : 2012-10-09

Description :

PDF-d28e9 | This volume is a milestone on our journey toward developing a more comprehensive understanding of the underpinnings of corporate financial performance. Weare concerned with both the factors that cause the financial performance of some firms to be better than others at a point in time and those factors that influence the trajectory of firm financial performance over time. In addressing these issues… Toward an Integrative Explanation of Corporate Financial Performance


Download eBook Toward an Integrative Explanation of Corporate Financial Performance by N. Capon across multiple file-formats including EPUB, DOC, and PDF.

PDF: Toward an Integrative Explanation of Corporate Financial Performance

ePub: Toward an Integrative Explanation of Corporate Financial Performance

Doc: Toward an Integrative Explanation of Corporate Financial Performance

Follow these steps to enable get access Toward an Integrative Explanation of Corporate Financial Performance:

Download: Toward an Integrative Explanation of Corporate Financial Performance PDF



[Pub.94ORx] Toward an Integrative Explanation of Corporate Financial Performance PDF | by N. Capon


Toward an Integrative Explanation of Corporate Financial Performance by by N. Capon

This Toward an Integrative Explanation of Corporate Financial Performance book is not really ordinary book, you have it then the world is in your hands. The benefit you get by reading this book is actually information inside this reserve incredible fresh, you will get information which is getting deeper an individual read a lot of information you will get. This kind of Toward an Integrative Explanation of Corporate Financial Performance without we recognize teach the one who looking at it become critical in imagining and analyzing. Don’t be worry Toward an Integrative Explanation of Corporate Financial Performance can bring any time you are and not make your tote space or bookshelves’ grow to be full because you can have it inside your lovely laptop even cell phone. This Toward an Integrative Explanation of Corporate Financial Performance having great arrangement in word and layout, so you will not really feel uninterested in reading.

Read Online: Toward an Integrative Explanation of Corporate Financial Performance PDF



Does Work Principles Delivering Marketing PDF Fec13eed4

[Pub.40Ewf] Download :

Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing (Business Books) PDF




by Shane Atchison : Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing (Business Books)

ISBN : #0071847863 | Date : 2015-04-22

Description :

PDF-224bc | WARNING: This book will change the way you think about marketing forever.  In this new age of Twitter, Facebook, Instagram, and countless other digital platforms, it doesn’t matter how many views or followers or clicks you get. The only thing that matters is: Does it Work?Written by POSSIBLE’s global CEO Shane Atchison and President of the Americas Jason Burby, this revolutionary guide shows how… Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing (Business Books)


Download eBook Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing (Business Books) by Shane Atchison across multiple file-formats including EPUB, DOC, and PDF.

PDF: Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing (Business Books)

ePub: Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing (Business Books)

Doc: Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing (Business Books)

Follow these steps to enable get access Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing (Business Books):

Download: Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing (Business Books) PDF



[Pub.54NBl] Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing (Business Books) PDF | by Shane Atchison


Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing (Business Books) by by Shane Atchison

This Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing (Business Books) book is not really ordinary book, you have it then the world is in your hands. The benefit you get by reading this book is actually information inside this reserve incredible fresh, you will get information which is getting deeper an individual read a lot of information you will get. This kind of Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing (Business Books) without we recognize teach the one who looking at it become critical in imagining and analyzing. Don’t be worry Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing (Business Books) can bring any time you are and not make your tote space or bookshelves’ grow to be full because you can have it inside your lovely laptop even cell phone. This Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing (Business Books) having great arrangement in word and layout, so you will not really feel uninterested in reading.

Read Online: Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing (Business Books) PDF



Advertising Effect How Change Behaviour Ebook PDF 4a4e403e4

[Pub.38Sqx] Download :

The Advertising Effect: How to Change Behaviour PDF




by Adam Ferrier : The Advertising Effect: How to Change Behaviour

ISBN : # | Date : 2014-05-28

Description :

PDF-b23b2 | Want to know how to influence other people’s behaviour?In “The Advertising Effect”, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the … The Advertising Effect: How to Change Behaviour


Download eBook The Advertising Effect: How to Change Behaviour by Adam Ferrier across multiple file-formats including EPUB, DOC, and PDF.

PDF: The Advertising Effect: How to Change Behaviour

ePub: The Advertising Effect: How to Change Behaviour

Doc: The Advertising Effect: How to Change Behaviour

Follow these steps to enable get access The Advertising Effect: How to Change Behaviour:

Download: The Advertising Effect: How to Change Behaviour PDF



[Pub.62NML] The Advertising Effect: How to Change Behaviour PDF | by Adam Ferrier


The Advertising Effect: How to Change Behaviour by by Adam Ferrier

This The Advertising Effect: How to Change Behaviour book is not really ordinary book, you have it then the world is in your hands. The benefit you get by reading this book is actually information inside this reserve incredible fresh, you will get information which is getting deeper an individual read a lot of information you will get. This kind of The Advertising Effect: How to Change Behaviour without we recognize teach the one who looking at it become critical in imagining and analyzing. Don’t be worry The Advertising Effect: How to Change Behaviour can bring any time you are and not make your tote space or bookshelves’ grow to be full because you can have it inside your lovely laptop even cell phone. This The Advertising Effect: How to Change Behaviour having great arrangement in word and layout, so you will not really feel uninterested in reading.

Read Online: The Advertising Effect: How to Change Behaviour PDF



Creators Guide Transmedia Storytelling Captivate PDF 245afb7ac

[Pub.73KHL] Download :

A Creator’s Guide to Transmedia Storytelling: How to Captivate and Engage Audiences Across Multiple Platforms PDF




by Andrea Phillips : A Creator’s Guide to Transmedia Storytelling: How to Captivate and Engage Audiences Across Multiple Platforms

ISBN : #0071791523 | Date : 2012-06-21

Description :

PDF-2e733 | The First How-To Strategy Guide to Transmedia Storytelling “Phillips’s book is a powerful tool for anyone who wants to make a career for him- or herself within the world of transmedia. Through her guidance, the reader is able to understand the fundamentals of transmedia and the power it can have when used with a compelling and strong story.”―David Gale, Executive Vice President, MTV Cross M… A Creator’s Guide to Transmedia Storytelling: How to Captivate and Engage Audiences Across Multiple Platforms


Download eBook A Creator’s Guide to Transmedia Storytelling: How to Captivate and Engage Audiences Across Multiple Platforms by Andrea Phillips across multiple file-formats including EPUB, DOC, and PDF.

PDF: A Creator’s Guide to Transmedia Storytelling: How to Captivate and Engage Audiences Across Multiple Platforms

ePub: A Creator’s Guide to Transmedia Storytelling: How to Captivate and Engage Audiences Across Multiple Platforms

Doc: A Creator’s Guide to Transmedia Storytelling: How to Captivate and Engage Audiences Across Multiple Platforms

Follow these steps to enable get access A Creator’s Guide to Transmedia Storytelling: How to Captivate and Engage Audiences Across Multiple Platforms:

Download: A Creator’s Guide to Transmedia Storytelling: How to Captivate and Engage Audiences Across Multiple Platforms PDF



[Pub.06OYQ] A Creator’s Guide to Transmedia Storytelling: How to Captivate and Engage Audiences Across Multiple Platforms PDF | by Andrea Phillips


A Creator’s Guide to Transmedia Storytelling: How to Captivate and Engage Audiences Across Multiple Platforms by by Andrea Phillips

This A Creator’s Guide to Transmedia Storytelling: How to Captivate and Engage Audiences Across Multiple Platforms book is not really ordinary book, you have it then the world is in your hands. The benefit you get by reading this book is actually information inside this reserve incredible fresh, you will get information which is getting deeper an individual read a lot of information you will get. This kind of A Creator’s Guide to Transmedia Storytelling: How to Captivate and Engage Audiences Across Multiple Platforms without we recognize teach the one who looking at it become critical in imagining and analyzing. Don’t be worry A Creator’s Guide to Transmedia Storytelling: How to Captivate and Engage Audiences Across Multiple Platforms can bring any time you are and not make your tote space or bookshelves’ grow to be full because you can have it inside your lovely laptop even cell phone. This A Creator’s Guide to Transmedia Storytelling: How to Captivate and Engage Audiences Across Multiple Platforms having great arrangement in word and layout, so you will not really feel uninterested in reading.

Read Online: A Creator’s Guide to Transmedia Storytelling: How to Captivate and Engage Audiences Across Multiple Platforms PDF



Innovation Pricing Contemporary Theories Practices PDF 999048787

[Pub.18AbB] Download :

Innovation in Pricing: Contemporary Theories and Best Practices PDF




: Innovation in Pricing: Contemporary Theories and Best Practices

ISBN : #1138738271 | Date : 2017-08-06

Description :

PDF-f2661 | Pricing has a substantial and immediate impact on profitability. Most companies, however, still use costs or competition as their main basis for setting prices. Product or business model innovation has a high priority for many companies, yet innovation in pricing received scant attention until the first edition of this groundbreaking book. This new edition of Innovation in Pricing builds on the su… Innovation in Pricing: Contemporary Theories and Best Practices


Download eBook Innovation in Pricing: Contemporary Theories and Best Practices across multiple file-formats including EPUB, DOC, and PDF.

PDF: Innovation in Pricing: Contemporary Theories and Best Practices

ePub: Innovation in Pricing: Contemporary Theories and Best Practices

Doc: Innovation in Pricing: Contemporary Theories and Best Practices

Follow these steps to enable get access Innovation in Pricing: Contemporary Theories and Best Practices:

Download: Innovation in Pricing: Contemporary Theories and Best Practices PDF



[Pub.38uIc] Innovation in Pricing: Contemporary Theories and Best Practices PDF |


Innovation in Pricing: Contemporary Theories and Best Practices by

This Innovation in Pricing: Contemporary Theories and Best Practices book is not really ordinary book, you have it then the world is in your hands. The benefit you get by reading this book is actually information inside this reserve incredible fresh, you will get information which is getting deeper an individual read a lot of information you will get. This kind of Innovation in Pricing: Contemporary Theories and Best Practices without we recognize teach the one who looking at it become critical in imagining and analyzing. Don’t be worry Innovation in Pricing: Contemporary Theories and Best Practices can bring any time you are and not make your tote space or bookshelves’ grow to be full because you can have it inside your lovely laptop even cell phone. This Innovation in Pricing: Contemporary Theories and Best Practices having great arrangement in word and layout, so you will not really feel uninterested in reading.

Read Online: Innovation in Pricing: Contemporary Theories and Best Practices PDF



Purple Cow New Transform Remarkable PDF 9ab5d22df

[Pub.05cIp] Download :

Purple Cow, New Edition: Transform Your Business by Being Remarkable PDF




by Seth Godin : Purple Cow, New Edition: Transform Your Business by Being Remarkable

ISBN : #1591843170 | Date : 2009-11-12

Description :

PDF-c91b7 | The cult classic that revolutionized marketing by teaching businesses that you’re either remarkable or invisible. Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of readers around the world, he has taught generations of readers how to make remarkable produc… Purple Cow, New Edition: Transform Your Business by Being Remarkable


Download eBook Purple Cow, New Edition: Transform Your Business by Being Remarkable by Seth Godin across multiple file-formats including EPUB, DOC, and PDF.

PDF: Purple Cow, New Edition: Transform Your Business by Being Remarkable

ePub: Purple Cow, New Edition: Transform Your Business by Being Remarkable

Doc: Purple Cow, New Edition: Transform Your Business by Being Remarkable

Follow these steps to enable get access Purple Cow, New Edition: Transform Your Business by Being Remarkable:

Download: Purple Cow, New Edition: Transform Your Business by Being Remarkable PDF



[Pub.38SVM] Purple Cow, New Edition: Transform Your Business by Being Remarkable PDF | by Seth Godin


Purple Cow, New Edition: Transform Your Business by Being Remarkable by by Seth Godin

This Purple Cow, New Edition: Transform Your Business by Being Remarkable book is not really ordinary book, you have it then the world is in your hands. The benefit you get by reading this book is actually information inside this reserve incredible fresh, you will get information which is getting deeper an individual read a lot of information you will get. This kind of Purple Cow, New Edition: Transform Your Business by Being Remarkable without we recognize teach the one who looking at it become critical in imagining and analyzing. Don’t be worry Purple Cow, New Edition: Transform Your Business by Being Remarkable can bring any time you are and not make your tote space or bookshelves’ grow to be full because you can have it inside your lovely laptop even cell phone. This Purple Cow, New Edition: Transform Your Business by Being Remarkable having great arrangement in word and layout, so you will not really feel uninterested in reading.

Read Online: Purple Cow, New Edition: Transform Your Business by Being Remarkable PDF



Drucker Marketing Lessons Influential Business PDF 9a80a721f

[Pub.09thk] Download :

Drucker on Marketing: Lessons from the World’s Most Influential Business Thinker PDF




by William Cohen : Drucker on Marketing: Lessons from the World’s Most Influential Business Thinker

ISBN : #0071778624 | Date : 2012-10-17

Description :

PDF-76b78 | THE ESSENTIAL MARKETING WISDOM OF PETER DRUCKER “Bill Cohen has done us a wonderful service by faithfully combing through Peter Drucker’s vast writings and weaving together Peter’s thoughts on marketing. This has never been done before.” — Philip Kotler, from the Foreword Considered the single most important thought leader in the world of management, Peter Drucker had an equally significant inf… Drucker on Marketing: Lessons from the World’s Most Influential Business Thinker


Download eBook Drucker on Marketing: Lessons from the World’s Most Influential Business Thinker by William Cohen across multiple file-formats including EPUB, DOC, and PDF.

PDF: Drucker on Marketing: Lessons from the World’s Most Influential Business Thinker

ePub: Drucker on Marketing: Lessons from the World’s Most Influential Business Thinker

Doc: Drucker on Marketing: Lessons from the World’s Most Influential Business Thinker

Follow these steps to enable get access Drucker on Marketing: Lessons from the World’s Most Influential Business Thinker:

Download: Drucker on Marketing: Lessons from the World’s Most Influential Business Thinker PDF



[Pub.06DfR] Drucker on Marketing: Lessons from the World’s Most Influential Business Thinker PDF | by William Cohen


Drucker on Marketing: Lessons from the World’s Most Influential Business Thinker by by William Cohen

This Drucker on Marketing: Lessons from the World’s Most Influential Business Thinker book is not really ordinary book, you have it then the world is in your hands. The benefit you get by reading this book is actually information inside this reserve incredible fresh, you will get information which is getting deeper an individual read a lot of information you will get. This kind of Drucker on Marketing: Lessons from the World’s Most Influential Business Thinker without we recognize teach the one who looking at it become critical in imagining and analyzing. Don’t be worry Drucker on Marketing: Lessons from the World’s Most Influential Business Thinker can bring any time you are and not make your tote space or bookshelves’ grow to be full because you can have it inside your lovely laptop even cell phone. This Drucker on Marketing: Lessons from the World’s Most Influential Business Thinker having great arrangement in word and layout, so you will not really feel uninterested in reading.

Read Online: Drucker on Marketing: Lessons from the World’s Most Influential Business Thinker PDF



Entrepreneur Magazine Guide Integrated Marketing PDF F06709f64

[Pub.51UKF] Download :

Entrepreneur Magazine: Guide to Integrated Marketing PDF




by Jeanette Smith : Entrepreneur Magazine: Guide to Integrated Marketing

ISBN : #0471124397 | Date : 1996-08-02

Description :

PDF-c5a78 | Big-business marketing on a small-business budget! Integrated marketing enables small businesses to wage highly focused campaigns that send strong sales messages to the people who count. And you can do it on a shoestring! The Entrepreneur Magazine Guide to Integrated Marketing shows you how to put this powerful tool to work for your business. Bestselling marketing guru Jeanette Smith uses real-li… Entrepreneur Magazine: Guide to Integrated Marketing


Download eBook Entrepreneur Magazine: Guide to Integrated Marketing by Jeanette Smith across multiple file-formats including EPUB, DOC, and PDF.

PDF: Entrepreneur Magazine: Guide to Integrated Marketing

ePub: Entrepreneur Magazine: Guide to Integrated Marketing

Doc: Entrepreneur Magazine: Guide to Integrated Marketing

Follow these steps to enable get access Entrepreneur Magazine: Guide to Integrated Marketing:

Download: Entrepreneur Magazine: Guide to Integrated Marketing PDF



[Pub.58Orv] Entrepreneur Magazine: Guide to Integrated Marketing PDF | by Jeanette Smith


Entrepreneur Magazine: Guide to Integrated Marketing by by Jeanette Smith

This Entrepreneur Magazine: Guide to Integrated Marketing book is not really ordinary book, you have it then the world is in your hands. The benefit you get by reading this book is actually information inside this reserve incredible fresh, you will get information which is getting deeper an individual read a lot of information you will get. This kind of Entrepreneur Magazine: Guide to Integrated Marketing without we recognize teach the one who looking at it become critical in imagining and analyzing. Don’t be worry Entrepreneur Magazine: Guide to Integrated Marketing can bring any time you are and not make your tote space or bookshelves’ grow to be full because you can have it inside your lovely laptop even cell phone. This Entrepreneur Magazine: Guide to Integrated Marketing having great arrangement in word and layout, so you will not really feel uninterested in reading.

Read Online: Entrepreneur Magazine: Guide to Integrated Marketing PDF



Winning Major Business Approaches Institutional PDF 70862b677

[Pub.21zPR] Download :

Winning Major Business: Concepts, Caveats and Practical Approaches to Marketing and Selling Projects, Programmes and Major Products to Institutional … – Current Best Practice and a Step Beyond PDF




by Alexander Peter William Weiss : Winning Major Business: Concepts, Caveats and Practical Approaches to Marketing and Selling Projects, Programmes and Major Products to Institutional … – Current Best Practice and a Step Beyond

ISBN : #0952332809 | Date : 1994-10-20

Description :

PDF-609ae | … Winning Major Business: Concepts, Caveats and Practical Approaches to Marketing and Selling Projects, Programmes and Major Products to Institutional … – Current Best Practice and a Step Beyond


Download eBook Winning Major Business: Concepts, Caveats and Practical Approaches to Marketing and Selling Projects, Programmes and Major Products to Institutional … – Current Best Practice and a Step Beyond by Alexander Peter William Weiss across multiple file-formats including EPUB, DOC, and PDF.

PDF: Winning Major Business: Concepts, Caveats and Practical Approaches to Marketing and Selling Projects, Programmes and Major Products to Institutional … – Current Best Practice and a Step Beyond

ePub: Winning Major Business: Concepts, Caveats and Practical Approaches to Marketing and Selling Projects, Programmes and Major Products to Institutional … – Current Best Practice and a Step Beyond

Doc: Winning Major Business: Concepts, Caveats and Practical Approaches to Marketing and Selling Projects, Programmes and Major Products to Institutional … – Current Best Practice and a Step Beyond

Follow these steps to enable get access Winning Major Business: Concepts, Caveats and Practical Approaches to Marketing and Selling Projects, Programmes and Major Products to Institutional … – Current Best Practice and a Step Beyond:

Download: Winning Major Business: Concepts, Caveats and Practical Approaches to Marketing and Selling Projects, Programmes and Major Products to Institutional … – Current Best Practice and a Step Beyond PDF



[Pub.87PlM] Winning Major Business: Concepts, Caveats and Practical Approaches to Marketing and Selling Projects, Programmes and Major Products to Institutional … – Current Best Practice and a Step Beyond PDF | by Alexander Peter William Weiss


Winning Major Business: Concepts, Caveats and Practical Approaches to Marketing and Selling Projects, Programmes and Major Products to Institutional … – Current Best Practice and a Step Beyond by by Alexander Peter William Weiss

This Winning Major Business: Concepts, Caveats and Practical Approaches to Marketing and Selling Projects, Programmes and Major Products to Institutional … – Current Best Practice and a Step Beyond book is not really ordinary book, you have it then the world is in your hands. The benefit you get by reading this book is actually information inside this reserve incredible fresh, you will get information which is getting deeper an individual read a lot of information you will get. This kind of Winning Major Business: Concepts, Caveats and Practical Approaches to Marketing and Selling Projects, Programmes and Major Products to Institutional … – Current Best Practice and a Step Beyond without we recognize teach the one who looking at it become critical in imagining and analyzing. Don’t be worry Winning Major Business: Concepts, Caveats and Practical Approaches to Marketing and Selling Projects, Programmes and Major Products to Institutional … – Current Best Practice and a Step Beyond can bring any time you are and not make your tote space or bookshelves’ grow to be full because you can have it inside your lovely laptop even cell phone. This Winning Major Business: Concepts, Caveats and Practical Approaches to Marketing and Selling Projects, Programmes and Major Products to Institutional … – Current Best Practice and a Step Beyond having great arrangement in word and layout, so you will not really feel uninterested in reading.

Read Online: Winning Major Business: Concepts, Caveats and Practical Approaches to Marketing and Selling Projects, Programmes and Major Products to Institutional … – Current Best Practice and a Step Beyond PDF



Launch Turn Ideas Great Products PDF E07933e89

[Pub.65VSt] Download :

Launch It!: How to Turn Good Ideas Into Great Products That Sell PDF




by Molly Miller-Davidson : Launch It!: How to Turn Good Ideas Into Great Products That Sell

ISBN : # | Date : 2006-09-05

Description :

PDF-3d3b4 | The easy–to–read bible for developing, financing, marketing, and selling consumer products––from gadgets to kitsch, from high–touch to high–end––for America’s rising entrepreneurial nation. Launch It! is written by a team of trend and product consultants with over 60 years of collective experience advising thousands of entrepeneurs, designers, and companies. As they realized not o… Launch It!: How to Turn Good Ideas Into Great Products That Sell


Download eBook Launch It!: How to Turn Good Ideas Into Great Products That Sell by Molly Miller-Davidson across multiple file-formats including EPUB, DOC, and PDF.

PDF: Launch It!: How to Turn Good Ideas Into Great Products That Sell

ePub: Launch It!: How to Turn Good Ideas Into Great Products That Sell

Doc: Launch It!: How to Turn Good Ideas Into Great Products That Sell

Follow these steps to enable get access Launch It!: How to Turn Good Ideas Into Great Products That Sell:

Download: Launch It!: How to Turn Good Ideas Into Great Products That Sell PDF



[Pub.97Vdz] Launch It!: How to Turn Good Ideas Into Great Products That Sell PDF | by Molly Miller-Davidson


Launch It!: How to Turn Good Ideas Into Great Products That Sell by by Molly Miller-Davidson

This Launch It!: How to Turn Good Ideas Into Great Products That Sell book is not really ordinary book, you have it then the world is in your hands. The benefit you get by reading this book is actually information inside this reserve incredible fresh, you will get information which is getting deeper an individual read a lot of information you will get. This kind of Launch It!: How to Turn Good Ideas Into Great Products That Sell without we recognize teach the one who looking at it become critical in imagining and analyzing. Don’t be worry Launch It!: How to Turn Good Ideas Into Great Products That Sell can bring any time you are and not make your tote space or bookshelves’ grow to be full because you can have it inside your lovely laptop even cell phone. This Launch It!: How to Turn Good Ideas Into Great Products That Sell having great arrangement in word and layout, so you will not really feel uninterested in reading.

Read Online: Launch It!: How to Turn Good Ideas Into Great Products That Sell PDF