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by William B. Goodrich : Media Planning Workbook

ISBN : #0844235415 | Date : 2001-01-01

Description :

PDF-81e14 | Help your students master the skills and techniques needed to research, plan, and buy advertising media. By working through carefully constructed exercises, they’ll learn how to apply their knowledge of how media are selected and make well-informed media buying decisions. Over 30 assignments, complete with in-depth discussions, cover the entire range of media problems including market analy… Media Planning Workbook


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by MURRAY : Sm Strategy Proc Marketing Ohm Phec

ISBN : #0136919669 | Date : 1997-07-17

Description :

PDF-4a2bb | … Sm Strategy Proc Marketing Ohm Phec


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It’s Business Development NOT Marketing PDF




by Richard D. Wagner : It’s Business Development NOT Marketing

ISBN : #1451200773 | Date : 2010-05-12

Description :

PDF-239d7 | Often times professional service firms look at business development as “Advertising” or as a short term sales process. What this book does is walk the professional service firm through a proven process to create long-term success. There is a big difference between Sales and Marketing versus Business Development. The process described in this book will demonstrate these differences and show you a p… It’s Business Development NOT Marketing


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Summary: Getting Everything You Can Out of All You’ve Got: Review and Analysis of Abraham’s Book PDF




by BusinessNews Publishing : Summary: Getting Everything You Can Out of All You’ve Got: Review and Analysis of Abraham’s Book

ISBN : # | Date : 2013-02-15

Description :

PDF-a1da2 | The must-read summary of Jay Abraham’s book “Getting Everything You Can Out of All You’ve Got: 21 Ways You Can Out-Think, Out-Perform and Out-Earn the Competition”.This complete summary of the ideas from Jay Abraham’s book “Getting Everything You Can Out Of All You’ve Got” shows how you can increase your success rate in everything you do in three steps: taking full advantage of what you hav… Summary: Getting Everything You Can Out of All You’ve Got: Review and Analysis of Abraham’s Book


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Navigating New Retail Landscape Developments PDF 77ed66e02

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Navigating the New Retail Landscape: A Guide to Current Trends and Developments PDF




by Alan Treadgold : Navigating the New Retail Landscape: A Guide to Current Trends and Developments

ISBN : #0198745753 | Date : 2016-08-30

Description :

PDF-67b73 | The retail industry globally is in the early stages of an era of profound, perhaps unprecedented, change. This book is intended to serve as a robust and practical guide to leaders of enterprises tasked with both understanding and delivering success in the new landscape of retailing. The book firstly describes the major directions and drivers of change that define the new global landscape of retai… Navigating the New Retail Landscape: A Guide to Current Trends and Developments


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Marketing Strategy in the Digital Age: Exploiting E-Commerce in Your Business (Financial Times Management Briefings) PDF




by Elizabeth Daniel : Marketing Strategy in the Digital Age: Exploiting E-Commerce in Your Business (Financial Times Management Briefings)

ISBN : #0273654799 | Date : 2001-10

Description :

PDF-e0efe | With the dotcom bubble well and truly burst, it is clear that to conduct successful business online you need an effective e-business strategy. This report shows you how to develop, design, implement and measure your e-commerce strategy. It guides you through the entire cycle from the identification of options, through prioritisation and implementation to measurement and review. Each stage contains… Marketing Strategy in the Digital Age: Exploiting E-Commerce in Your Business (Financial Times Management Briefings)


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[Pub.43zSo] Marketing Strategy in the Digital Age: Exploiting E-Commerce in Your Business (Financial Times Management Briefings) PDF | by Elizabeth Daniel


Marketing Strategy in the Digital Age: Exploiting E-Commerce in Your Business (Financial Times Management Briefings) by by Elizabeth Daniel

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Sales Performance Management: Exzellenz im Vertrieb mit ganzheitlichen Steuerungskonzepten (German Edition) PDF




by Mario Pufahl : Sales Performance Management: Exzellenz im Vertrieb mit ganzheitlichen Steuerungskonzepten (German Edition)

ISBN : #3658056525 | Date : 2015-07-12

Description :

PDF-284f0 | Wie kann der Vertrieb so optimal strukturiert und gesteuert werden, dass die Markt- und Kundenbedürfnisse systematisch in der Vertriebsstrategie, in der Aufbau- und Ablauforganisation, den Steuerungskonzepten und in der Mitarbeiterentwicklung berücksichtigen werden? Kurzum: Wie erreichen Unternehmen ihre individuelle „Sales-Exzellenz“? Dieses Buch zeigt auf Basis einer in der Praxis bewährt… Sales Performance Management: Exzellenz im Vertrieb mit ganzheitlichen Steuerungskonzepten (German Edition)


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[Pub.44mDZ] Sales Performance Management: Exzellenz im Vertrieb mit ganzheitlichen Steuerungskonzepten (German Edition) PDF | by Mario Pufahl


Sales Performance Management: Exzellenz im Vertrieb mit ganzheitlichen Steuerungskonzepten (German Edition) by by Mario Pufahl

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Summary Ultimate Machine Review Analysis Ebook PDF 290505047

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Summary: The Ultimate Sales Machine: Review and Analysis of Holmes’ Book PDF




by BusinessNews Publishing : Summary: The Ultimate Sales Machine: Review and Analysis of Holmes’ Book

ISBN : # | Date : 2013-02-15

Description :

PDF-d8a8c | The must-read summary of Chet Holmes’ book: “The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies”. This complete summary of the ideas from Chet Holme’s book “The Ultimate Sales Machine” shows that you only have to focus on twelve core competencies to turn your business into the “Ultimate Sales Machine”. In fact, success comes from doing the right things… Summary: The Ultimate Sales Machine: Review and Analysis of Holmes’ Book


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[Pub.60oMX] Summary: The Ultimate Sales Machine: Review and Analysis of Holmes’ Book PDF | by BusinessNews Publishing


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Sales Flashpoint: 15 Strategies for Rapid-Fire Sales Growth (Flashpoints (Entrepreneur Press)) PDF




by J.K. Harris : Sales Flashpoint: 15 Strategies for Rapid-Fire Sales Growth (Flashpoints (Entrepreneur Press))

ISBN : #1599183889 | Date : 2010-09-15

Description :

PDF-48f5b | Flashpoint (noun): A point at which someone or something bursts into significant action or creation. BONUS! Personal message from JK Harris PLUS free gift details! Call 843-576-0480 “A well-researched book, packed with strategies and tactics that can be implemented and will move the needle quickly–regardless of the industry in which you sell. A must read!” — Tom Nightingale, Vice Presi… Sales Flashpoint: 15 Strategies for Rapid-Fire Sales Growth (Flashpoints (Entrepreneur Press))


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[Pub.11pZy] Sales Flashpoint: 15 Strategies for Rapid-Fire Sales Growth (Flashpoints (Entrepreneur Press)) PDF | by J.K. Harris


Sales Flashpoint: 15 Strategies for Rapid-Fire Sales Growth (Flashpoints (Entrepreneur Press)) by by J.K. Harris

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Strategic Brand Management Richard Rosenbaum Elliott PDF E233a456f

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by Richard Rosenbaum-Elliott : Strategic Brand Management

ISBN : #0198704208 | Date : 2015-09-30

Description :

PDF-63fc1 | Strategic Brand Management, Third Edition uniquely analyses the social and cultural aspects of brand strategy and its influence on consumer perceptions around the world.Written by experts in the field, it is designed to ensure students are confident in analysing traditional ideas of brand equity and positioning and are able to understand the emotional and cultural connections brands create and emp… Strategic Brand Management


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Strategic Brand Management by by Richard Rosenbaum-Elliott

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Retail 4.0: The Digitization of Retail – Strategies, Technologies, Transformation (Management for Professionals) PDF




: Retail 4.0: The Digitization of Retail – Strategies, Technologies, Transformation (Management for Professionals)

ISBN : #3319595504 | Date : 2018-03-10

Description :

PDF-85aa8 | This book provides an introduction to the current digital (r)evolution in the economy, based on the example of the retail industry as a part of the service sector, and presents strategies and new technologies for the successful management of the digital transformation. In keeping with the highly discussed term “Industry 4.0,” the book showcases the ongoing dramatic changes in the retail indust… Retail 4.0: The Digitization of Retail – Strategies, Technologies, Transformation (Management for Professionals)


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151 Quick Ideas Increase Sales PDF 320667cbf

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by Linda Sparks : 151 Quick Ideas to Increase Sales

ISBN : #1564149153 | Date : 2006-09-15

Description :

PDF-2bb25 | This book presents 151 quick and easy ways to meet the challenges in our daily lives. Each idea comes from a real world experience; each is based on the work of people experimenting, examining, exploring and discovering unique solutions to the time problems all of us face every day. These ideas work! They have been tried and tested by others and found successful. Now they are available to you. Whi… 151 Quick Ideas to Increase Sales


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151 Quick Ideas to Increase Sales by by Linda Sparks

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Methods of Persuasion: How to Use Psychology to Influence Human Behavior PDF




by Nick Kolenda : Methods of Persuasion: How to Use Psychology to Influence Human Behavior

ISBN : #0615815650 | Date : 2013-10-15

Description :

PDF-cf13b | Over 25,000 copies sold. Using principles from cognitive psychology, Nick Kolenda developed a unique way to subconsciously influence people’s thoughts. He developed a “mind reading” stage show depicting that phenomenon, and his demonstrations have been seen by over a million people across the globe. Methods of Persuasion reveals that secret for the first time. You’ll learn how to use those p… Methods of Persuasion: How to Use Psychology to Influence Human Behavior


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Consumer Behavior Building Marketing Mcgraw Hill PDF B36addc70

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Consumer Behavior: Building Marketing Strategy (The Irwin/Mcgraw-Hill Series In Marketing) PDF




: Consumer Behavior: Building Marketing Strategy (The Irwin/Mcgraw-Hill Series In Marketing)

ISBN : # | Date : 2000-05-18

Description :

PDF-f2cbf | … Consumer Behavior: Building Marketing Strategy (The Irwin/Mcgraw-Hill Series In Marketing)


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by Harvard Business Review : HBR’s 10 Must Reads on Communication (with featured article “The Necessary Art of Persuasion,” by Jay A. Conger)

ISBN : #1633694542 | Date : 2013-04-02

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